A brief introduction to Split Testing.
About split testing: Split testing is a fancy way to explain live online market testing. By creating multiple versions of your sales page and sending customers to pages set in a rotation schedule, you can seamlessly split test your customer base on your e-store. It is important to remember that this is very scientific, so each split test page should only modify a small item, whether it is a graphic call-to-action or an ordering link. Examples of what you can offer to increase sales range from mentioning benefits of the product to free samples. How you use the split testing script from a marketing standpoint is your decision. However, split testing arms you with knowledge of what works and doesn't.
Traffic does not always equal sales.
Bringing web site traffic in is only part of the equation when it comes to online business. Converting those leads into paying customers is what it's all about from your angle. One reason you may not be converting as high as you'd like is that your web site may not be intuitive for the purchaser. The solution: consider split testing software. When you run a split test, the user experience is changed slightly for a percentage of your traffic. As you guide the customer through your e-shop, some will take the existing path, and others will go through the new split test path. When you check your web stats, you can see how the modifications worked out to cold cash conversions, and continue tweaking from there. All of the pathing takes place automatically if you have the right split testing software, so choose wisely.
Safely testing new ideas on your website audience.
The dilemma is this: Whether you want to make a better customer experience get a better click through rate, you definitely do not want to disrupt a user experience. Try split testing on your webstore. Split testing allows users to follow different paths you want to test. Say, for example, you want to try a new navigation scheme to get better site click through. You can split test your traffic down two paths, the old navigation and the new one, at a 50/50 random split. Any idea is worth running a split test on. It costs very little in time and effort and can save you a lot of mistakes.