Associate Programs and Ezines
Advertising in e-zines or newsletters can help drive traffic to your web site so you can improve your profits on your associate programs!
Do a search for "newsletter directories" (or a similar phrase) and look for newsletters that will reach your target audience. Make sure the newsletters you decide to advertise with have a large enough subscription base to make it worthwhile. Set up a separate landing page for each newsletter so you can track which ads bring you the best return on your money. On the landing page, repeat your advertisement line and mention the newsletter by name to welcome your visitors.
Managing an Affiliate Associate Program
Running an affiliate associate program is a lot of work. Be wary of signing up too many associates in the beginning¡ªyou¡¯ll need to work the kinks out of your system and make sure everything is running smoothly before getting too big. In order to be successful, try to:
? Get to know your affiliates as much as possible and find out what they want from you
? Study the results of your tracking programs and figure out which ads generate the most purchases and why
? Figure out which of your own site's landing pages lead to an improved conversion rate
? Make sure you communicate new programs and specials to your affiliates in a timely manner--keeping them happy and productive is your main concern
Running Quality Affiliate Associate Programs
Many people think that the more associates they have signed up for their associate program the better. However, you should not approve anyone who wants to sign up for your program. Your focus should be on building a quality affiliate associate program, not just on getting the most numbers.
Good associates work for you and reflect on your image. For example, an associate who's using a free web site is probably not treating this as a business and won't do much for your sales. It takes time and money to monitor your associates, so eliminate the ones who are not producing for you.
Keywords and Associate Programs
Selecting keywords is a bit of a science. You need to get into the minds of your prospective customers and figure out what phrases they'll type into search engines when they're looking for something like your site.
There are several services available at little or no charge that will help you research the best keyword phrases to use when optimizing your associate program web site. Look for phrases that are popular--but not too popular. There will be a little less competition if you select mid-grade phrases as opposed to ones at the top of the list. Make sure, however, that the ones you select still get lots of hits.
Advertising Your Affiliate Associate Marketing Program
*You should make sure that your associate program is available on your web site.
Before you advertise anywhere else, treat your new affiliate associate program like a new product and make sure you have all the kinks worked out. Understand how you rank against your competitors¡¯ associate programs. Do you pay more, better, faster? Do your products sell better? Once you're ready to launch your associate program in a big way, you might find an affiliate conference to attend and advertise there. There are also newsletters geared towards affiliates and discussion groups--all of whom would make good candidates to advertise your affiliate associate marketing program.
Affiliate Associate Marketing Program
*You'll be better off if you stick to a few associate programs that most closely tie in with your web site theme.
First, select a few high quality associate programs that match the subject of your site and sign up under their affiliate associate marketing programs. Next, create keyword-rich landing pages for those products you are trying to sell--remember to use text links as much as possible to link to the merchant site (they tend to perform better than graphical links) Finally, promote your site with search engines, a newsletter, online discussion groups, and through email by adding your web site URL to every message you send.