How to Choose Your Catalogue Printing Format
Design is art. From interior design of a house to the design of your company¡¯s marketing materials, the object is to attract the eye and push towards an action. The importance of style and design in catalogue printing is often overlooked by many companies.
While some companies spend dollar after dollar looking for the right design for their catalogue printing, many others still simply throw their products on the page. If you are looking for better return from the catalogues that you distribute, here are a few design tips to think about:
? Imagery ¨C Are you backing your products up with a catalogue design that enhances their purpose? If not, think about using stronger imagery to reflect your products in your next catalogue printing order.
? Grab the Eye ¨C Have you stuck with black and white for your catalogue printing to save on the higher costs involved with color? You may want to think again. Studies show that colors can attract a person¡¯s attention by setting images off from a page. This is in contrast to the natural reaction to single color, which makes the eye scan, rather than study.
? Product Focus ¨C It is important to remember that your products should be the focus when it comes to catalogue printing. Do not put too many products in a single page¡ªthis will surely make it harder to direct the reader¡¯s attention to any single product you are looking to promote.
If you want better return from your catalogue printing and distribution, take design into account. It is not your prices or your products fault that you are not selling more; the answer may simply lie in a smarter design.
Getting a Catalogue Printing Quote
Getting a custom quote for catalogue printing is easy. There are many online and brick-and-mortar printing companies that would love your business. They will do what they need to in order to get it, including providing you with a customized quote for your catalogue printing needs.
A great place to start is through online directories such as Google Directory, Yahoo! Directory, or DMOZ.org. There are hundreds of custom printing companies that can help you with your catalogue printing project. If you prefer someone local, these directories are organized by area and can point you in the right direction.
Once you find a few companies you are interested in, take advantage of their entire possible catalogue printing options. Get several quotes that cover many different combinations of color, binding, and other choices. You will only make the right choice in catalogue printing after you have seen every option.
If you want to get a quote for catalogue printing, you will be happy with just how easy it is. Don¡¯t wait any longer; you may be missing possible sales right now.
Want to Sell Online? Online Catalogue Printing Services
Too many people look to re-invent the wheel when it comes to moving their products online. Today, there are easier solutions. If you are interested in online catalogue printing services, look to the biggest first. Many older websites, such as Yahoo, now offer full assistance with establishing your online catalogue.
Online catalogue printing services from places such as Yahoo or even eBay can help you through each step. Store templates make choosing your design simple and easy. Pre-formatted pricing and product placement are also included in these designs. Almost the only thing you will need to do is provide the products and their descriptions. Usually, you can include them through an interface that is as easy as sending an email.
After you have followed these easy steps, you are ready. Start selling more products by taking advantage of the low-prices available from these online catalogue printing services. The world is out there waiting to buy your products, don¡¯t make them wait any longer.
Professional Catalog Printing Essentials
Finally, your company is ready to distribute a print catalog. Catalog printing is one of the most effective means of marketing a product line ever implemented. For companies with enormous amounts of products available, catalog printing and distribution allows you to equip your salespeople with a truly useful tool. What should you look for in a professional catalogue printing company? Here are a few things.
First, how many pages will your catalog be? Trick question. Depending on the catalog printing company you choose, there may be different styles available. These styles will change how many products are displayed on a page, which will inevitably influence the number of pages in your catalogue. When determining the size of your catalogue, you should first determine a budget and then price it out by page.
Next, after you have set your budget and gotten a feel for price, think of the quality for which you are looking. You can choose from many different types of paper, glosses, colors (even black and white). You can also select from different binding types that can enhance the quality of your catalogue. Staples and adhesive binding are the most common for catalog printing due to their low cost and their ability to be used on catalogues of many sizes. Make sure that the company you choose for your catalog printing has plenty of choices in styles and binding.
Lastly, choose your copy carefully. Catalogue printing is more than just putting product to paper. You are marketing¡ªdo not forget that. Get professional help in drafting your copy for your catalogue. The right description can make the sale easier and the wrong one can make it disappear. See if the catalogue printing company you have chosen can assist you with these efforts.
Providing Catalogue Printing Services
As with any business, printers often grow and expand into new media. Most start with smaller projects, however, as they grow, larger applications become available and too profitable to ignore. If you are a printing company and are looking to expand, catalog printing services may be right for you.
Depending on the equipment you already have, you may be more prepared to begin providing catalogue printing services than you think. Obviously, catalogues can run pretty long, so you may need to expand your process to account for this. This could include some new equipment as well as more space. Carefully evaluate your current capabilities and then consult with your current equipment provider to see what they can offer to help.
Because of the large amount of printing involved in catalogue printing services, expansion into this area can be very profitable. A single catalogue printing order can equal that of hundreds of smaller orders. Be sure that you are prepared with the right equipment. Getting the job done right will lead to repeat business as surely as getting it wring will lead to no business at all.
Catalog Printing on the Web
The Internet as a retail and wholesale marketplace is growing day by day. Traditional catalog printing was exclusive to paper catalogs, however, most companies today are finding that including the Web in their catalogue printing plans offers high returns.
If you are thinking of moving your catalog onto the Web, what are you waiting for? Studies show that increases in online purchases are between 10% and 50%, annually, depending on the sector. Catalog printing and distribution on the Web is easy and can be done fast, just follow these steps:
? Your first step is to contact a web developer. You can do this through one of the monsters like Yahoo! Stores or a smaller, more custom boutique development shop.
? Next, be sure to incorporate the design of your printed catalog with the design of your online catalogue. It is always recommended to brand yourself and your products as much as possible through your web design.
? Lastly, an advantage not available in traditional catalog printing, you can make it so customers can order their products directly when they see them. Get your company an online merchant account through PayPal, Verisign, or any number of available processors. Set-up is easy and now you can cut the time needed for your customers to make their purchases.
Don¡¯t waste another minute only using paper catalogue printing. Make the move to the Internet and you will reap the benefits in no time.