Students in the News
Good alumni newsletter editors are always looking for news on former students. Include a regular section in your newsletter requesting updates from former students. Ask them to send a brief description of their news and perhaps a recent photo. Be sure to have them include their name at the time of their attendance at the school, what their major was and the year they graduated.
Emailing School News
By creating an email newsletter for your school, you reach not only the students, but the parents as well. School email newsletters are an ideal way to keep families informed of what is going on in the school itself as well as the district. Sections can be used to promote upcoming events such as theater performances, concerts, sports, and much more. In turn, the community will be more apt to support school activities.
Colors For Your School Newsletter
When designing your school newsletter, keep the graphics to a minimum and the colors appropriate. The best choice is to use your school colors whenever possible. This provides a subtle but effective emphasis on school pride and support. If your school has a mascot, you may consider using it as your newsletter logo as well.
The Benefits of Email Alumni Newsletters
With more and more people turning to the Internet to get their news, creating an alumni email newsletter is a great way to keep former students up to date on college or university happenings. Besides the paper you'll save, mailing these newsletters is a snap. One click can reach hundreds of alums at once, keeping your network of fellow students closely connected!
College Email Newsletter Breakdown
In order to get the most mileage out of college email newsletters, emphasize personal news that may be of interest to your newsletter readership.
This could include:
- Alumni-relocations
- Alumni job changes and promotions
- Children
- Weddings
- Travels
- Awards and achievements
- Other personal and professional news
A good breakdown for an alumni newsletter is 70% alumni news, 20% sorority/fraternity chapter news and 10% campus news.