Use Your Name
Use your name in the "From" field of all email marketing messages you send. Recipients will trust you more and they are less likely to delete your emails without a second thought. It's much harder to delete mail that comes from a real person than on an anonymous email bot or impersonal company.
Permission-based Email Marketing Campaigns
Opt-in email marketing, or "permission-based" marketing means that the mailing list of the campaign starts out empty. The only way for an email address to get onto the list is by its owner explicitly requesting it. The request must always be for a specific list or an ongoing series of mails. Either way, the customer mush choose to be part of your mailing list, whether it is for one mail or all mails forever...
Email Marketing Services
Email marketing services may be what you need to take the hassle out of your email marketing campaign. Design and functionality software is implemented to give your emails consistence and accuracy. These email marketing services can be effective for businesses and non-profit associations of any size because they automate your email marketing campaigns and embed software that can help you track your target audience behaviors.
Increasing Click-through Rates
The place a newsletter or email marketing campaign a link appears at can be crucial for click-through. Consequently, which link goes where can be crucial for the success (if measured in click-through rates) of any email marketing effort. Try to vary the position of your links to test which placements are most effective.
Making Newsletters More Human
Sending your email Marketing newsletter in bulk is probably unavoidable. But if possible, try to personalize your marketing mails by greeting them and addressing the recipients individually with their name. Often, you will use the first name only, but for some campaigns the last name will be more appropriate.
How Often to Send Your Newsletter
If your newsletter is sent infrequently (less often than at least once per month), not only do you risk subscribers forgetting about you and turning to the competition, it also stands a big chance of being perceived at spam. Don't risk this loss of customer base. Be sure to send your newsletter at least once a month, preferably at the same time of the month.
The Call to Action
The most important factor of email marketing newsletters is telling your readers what to do after they have finished reading the document. This is called a Call to Action. It's importance cannot be understated. Lay out exactly what you want the recipients of your message to do, and design the message to make that path clear for the recipient, and easy to follow.
Pay Attention to the Preview Pane!
Important pieces of information should always be found near the top of every email newsletter. The less important items, such as instructions for how to unsubscribe, long introductory copy, and disclaimers should be moved down the page. You don't have to move it all the way down to the bottom, but it should be out of the typical email preview pane. The preview pane should be filled with the unique selling point of your campaign, with your most intriguing benefit or your best offer.
Formatting Your Email Marketing Newsletter
If you send an email marketing campaign with HTML formatting, you have the opportunity to grab your reader's attention by applying formatting to your copy. To emphasize important points you should use to bold face. Italics in printed text doesn't work as well on a computer screen, and underlined text is also hard to read. Besides which, underlined text is usually how links are represented. You don't want to confuse your readers.