Ask Someone to Review Your Web Copy
There is a temptation for copywriters to be vain about their copy, and defensive about what others say about it. However, keep in mind that the copy we write serves a particular need¡ªit is written to address the purpose of a particular site page, email, or newsletter.
Keep yourself honest and on track¡ªask someone to read through your copy before you publish it. When writing for the Internet, this is a great way to find areas of text where you are not being as clear as you thought you were.
Write Your Email Newsletter in a Personal Voice
Don¡¯t cut and paste information from offline materials into your e-newsletter and don¡¯t write your e-newsletter as if it were a print publication.
Online newsletters give you the opportunity to talk to your readers one-on-one. When they come to you site, they are coming to ¡®your¡¯ space online. When you send them an e-newsletter, it arrives in their own inbox ¨C which is ¡®their¡¯ space. Being in their inbox gives you a chance to write to people as individuals. Write in a personal voice and be genuine.
Online Retirement Opportunity - Freelance Copywriting
It is becoming painfully clear that our pensions alone won't give us the glorious retirement years we have been hoping for. In fact, millions of Americans, Canadians, and Europeans are now facing a retirement with no luxuries at all¡ªjust the bare minimum.
Is there a way to make things better? Absolutely. The key is to start saving with a second income, not a second job. Try a part-time source of income that will build you a nice nest egg before you retire, and will continue to generate income after you retire.
One of the very best second income generators is freelance copywriting. It doesn't matter where you are, what age you are or how 'educated' you are. Anyone with basic writing skills can do it. You just need to take the right copywriting course to get you started.
Write a Great Subject Line
If your list is large enough, test your subject lines before the main ¡®send¡¯. It¡¯s almost impossible to predict which subject line will work best. Without testing, you are simply guessing.
With or without testing, don¡¯t try ¡®selling¡¯ or even ¡®teasing¡¯ in your subject line. The use of marketing or sales words in your subject line can easily lead to your email being filtered. In other words ¨C it might look like spam. And, even if your message gets past email and spam filters, your subscribers might also see it as ¡®spammy¡¯ and delete it.
The key here is to achieve RECOGNITION. Use the subject line to get recipients to think, ¡°Yes, I¡¯ve been waiting for something from these guys. I want to read this.¡±
Use your company name, or newsletter name. Say something to help the recipient recognize that this email is from a source they trust. Also, keep your subject lines under 50 characters in length.
*Before you send it, test your email through one of the ?spam detector¡¯ services...just to see if it is likely to trigger any email filters.
Read Your Web Copy Out Loud
It may sound kind of embarrassing, but reading your copy out loud is a great way to find weaknesses in the flow and rhythm of your writing. When we read our text on the monitor or on paper, some part of our brain somehow compensates for weaknesses in our sentence structure.
*Read that same text out loud, and the flaws become much more apparent.