After You Come Home From an Invention Trade Show
If you've done your job well, you are coming home from your invention trade show with a stack of business cards with notes on the back to remind you of the conversations you've had. Now is the time to make turn these acquaintances into partners.
Write thank you cards or letters to everyone you talked to. If you can, refer to the specifics of the conversation that you had while at the invention trade show. Mention your new products inventions again.
Continue to find reasons to send correspondence to the people you met at the invention trade show. If you are courteous and if your product is marketable enough, you'll hear back from them.
Which Booth to Choose
If your invention trade show gives you the option to choose which booth to display your invention idea in, consider how much traffic each area will be getting. Booths by the entrances, exits and restrooms are always highly visible. If you can, get one of these booths for maximum exposure.
Avoid booths near food vendors. Although these may seem like good places to set up because of the high traffic, many visitors to your booth will be distracted by the food and less able to concentrate on your invention idea.
Looking Good
When you're displaying your invention idea at an invention trade show, use every bit of space you have to create a positive impression. By being organized and tidy, you show invention companies that you are a responsible, reliable person.
Display professional looking signs and marketing materials that draw attention to the benefits of your invention. Use only a few colors to keep visitors to your booth from feeling visually overwhelmed.
Observe Other Booths
Don't spend all of your time at an invention trade show in your own booth. Take some time to look around at the booths that other inventors have. Make mental notes about how they present their invention idea and how invention companies seem to respond to them. You may find a few good ideas for how to change your presentation that you can use at your next invention trade show.
Accepting Constructive Criticism
Pay attention to the feedback you get from visitors to your invention trade show booth. Invention company representatives and other inventors can all give you insights into how to make your invention more marketable.
You shouldn't take every suggestion to heart, but you should take every suggestion into consideration. You may come away with a great new invention idea.
Arrive Early
Show up early to the venue that is holding the invention trade show. Get a feel for where everything is and how things will look when everything is set up. If you can, arrange your booth early. By avoiding the last minute rush, you'll feel more confident and steady when it's time to show your invention idea.