Use Your Senses!
Use your words to give your readers something familiar to feel, to see, to hear, to taste, and/or to touch. For instance, if you?re talking about noise, describe the noise - was it thunderous clapping? Or, maybe the chili tasted so hot, you felt as though your mouth was on fire! And, don?t forget "soft as a baby?s bottom!" (These are just examples to get you thinking...you should stay away from cliches!)
B2B Newsletters
If you are creating a business-to-business (B2B) newsletter, an important factor to consider is the open rate. Be sure your newsletter is not delivered to the recipients' junk mail folder. This will almost certainly guarantee your document being deleted before it's opened. Check current spam laws to see how to avoid being junk filed.
College Email Newsletter Breakdown
In order to get the most mileage out of college email newsletters, emphasize personal news that may be of interest to your newsletter readership.
This could include:
- Alumni-relocations
- Alumni job changes and promotions
- Children
- Weddings
- Travels
- Awards and achievements
- Other personal and professional news
A good breakdown for an alumni newsletter is 70% alumni news, 20% sorority/fraternity chapter news and 10% campus news.
Uncurl a Photograph
Handling a photograph that has curled is difficult. There are two simple ways to eliminate this problem:
1. Spray removable adhesive on the back of the photo and press it down carefully on card stock. (A dry mounting press is ideal!)
2. Flatten the photos with a homemade solution of three teaspoons plain unflavored gelatin dissolved in a quart of hot water. Brush the solution on the back of the photos and let dry.
What, Really, Is Retention Marketing?
While customer retention and its goals haven't changed, the entire customer retention business is busy reinventing itself from what it was just a few short years ago. Whether new technologies drove new thinking or vice versa it's hard to say. But one thing is for sure, what retention is ¨Cis really different.
Rise and shine, Marketing Directors. It's a new day for Online Customer Retention thanks to significant advances in customer information and relationship technologies. Finally, the reality is catching up to the promise of mass individualization and its power to glue customers to brands.
E-marketing has become such a common element of today's communications plans that most marketers don't even bother with the "e" anymore. But the way it's deployed and measured is still woefully rudimentary given its unique powers for building and tracking customer relationships. The online world is the only platform that puts both parties, customer and company, on the same footing by giving them equal access to each other and equal say in shaping what happens next in the brand experience.
Moreover, sophisticated online customer intelligence technologies can now deliver metrics that track customers' interactivity with content - a far more meaningful way to gauge, respond to and build on their brand loyalty. The online marketing guru Seth Godin has a mantra. Online content must religiously adhere to 3 criteria: it must be expected, valuable and relevant. Expected in that customers should not be surprised (read: annoyed) by receiving content they haven't asked for.
Valuable speaks to the quality of the content itself. It must contain real information, not just a sell-job transparently presented as information. In other words, it should put customer interests at the center of its development, not the company forecast. Relevant means that it is sliced and served according to customer intelligence and timed according to where customers are in the buying cycle.