Be Enthusiastic at Your Trade Show Booth
Show that you are enthusiastic about your invention at an invention trade show by standing up and talking to people. Make eye contact and avoid slouching. Keep your energy up by sleeping well the night before, eating well, taking periodic breaks, and wearing comfortable shoes. Your ease and enthusiasm will rub off on the people who view your display.
Highlight the Features and Benefits of Your Invention
Before exhibiting your invention at an invention trade show, rehearse a 30-60 second overview of your invention's features and benefits with a friend. Write down your the main features and benefits on an index card. Stick to those points when you¡¯re talking to people at the invention trade show. Although it's appropriate to give a little backstory as to how you came up with your invention, focus on how it can help other people solve a problem.
Keep it Visually Simple at Your Trade Show Booth
To give people an at-a-glace idea of what your invention is all about, display posters with photos of your invention in use. Focus on what problem your invention solves and center your display around why the problem needs to be solved and how your invention solves it in the best way. Your trade show exhibit booth doesn¡¯t have to be elaborate. In fact, a simple display without a lot of extra decoration will most effectively keep people's attention on your invention.
Exhibit at an Invention Trade Show
Display your invention at an invention trade show. Trade show exhibits can provide a forum for inventors and entrepreneurs to exhibit their inventions, share their ideas and try to make contacts with companies interested in new products. By demonstrating your invention, you may get direct feedback from attendees or uncover new opportunities for your invention.
Collect Business Cards and Take Notes
As you collect business cards from visitors at your trade show exhibition booth, jot a brief note on the back of each card to help you remember who that person is. After days on your feet at an invention trade show it¡¯s impossible to remember who you met, what they asked and why they stopped at your booth. By making notes on the back of each card you collect, you will be much more likely to remember everything when you get home.